1979: Opening of the first SCOOTER multi-accessory concept store in Rue de Turbigo, Paris, France.
The costume jewellery lines that were developed soon became highly successful and one of the main activities of this new fashion house.
1980: SCOOTER became a global accessories brand (bags, shoes, fleeces, sunwear etc.).
SCOOTER extended the fashion jewellery network in France, Italy, Sweden, Spain and Japan.
SCOOTER is closely linked to artistic world and amongst others dresses Béatrice Dalle and Mathilda May.
2007: SCOOTER was bought by the TWC Group, the leading independent French watch and jewellery operator and emerging player in the field of fashion accessories, with the aim of accelerating SCOOTER’s development towards being a global brand of fashion accessories.

• SCOOTER has become a reference in the world of fashion jewellery through its strong and distinctive image:
– A subtle blend of authenticity, a well worn feel, in keeping with the latest fashion trends,
– Refined materials and finishes,
– Varied themes and designs (from ethnic chic to glamour and glitz).
• The SCOOTER Woman:
– active, dynamic, urban and on the move,
– She wants to get away from stereotypes, likes to affirm her personality and show that she is different by building her own style,
– She uses contrasts and changes established codes by mixing styles in a subtle way to create her own.
• A brand for all generations that can attract both mothers and daughters through its authentic spirit which is timeless but always in fashion.
• Mid-range price positioning.

• To propose an alternative to established brands (sector-based or in textiles).
• To distinguish itself from the competition with a positioning based on a strong brand image and a truly multi-accessory range.